FREE email newsletters 
Informatica Acquires AddressDoctor
Information Management Online, June 3, 2009
June 3, 2009 - Informatica Corporation has announced the acquisition of AddressDoctor, a provider of global address validation technology.
Headquartered in Germany, AddressDoctor offers services and technology to perform address validation for 240 countries and territories. These capabilities include support for multiple levels of addressing that include street level, delivery point validation and geocoding. This acquisition extends Informatica’s position in the data quality tools market.
“Too many businesses today are compromised because of inaccurate data, especially outdated or inaccurate addresses related to their customers,” said Sven Schreiber, managing director of AddressDoctor, in a statement. “AddressDoctor spends 100 percent of our time focused on global address validation. Together with Informatica, we will enable our customers to apply global address validation across a wider variety of applications.”
Forrester Analyst Rob Karel writes that the acquisition brings Informatica closer to competitors IBM and DataFlux, and with the earlier acquisition of Identity Systems adds up to “just the appetizers for Informatica” as the company tries to position itself as a market share leader in the MDM market.
AddressDoctor currently partners with IBM and DataFlux and other prominent vendors, including Experian QAS, Melissa Data and Siperian. Informatica stated that it “remains committed to providing these partners with the critical global address validation technology that each partner has come to rely upon.”
Advertisement
Julie Langenkamp, editor-in-chief of Information Management (formerly DM Review), has a decade of experience in print and online media. She is responsible for coordinating editorial and production aspects of the magazine as well as maintaining relationships with authors, vendors, marketers, analysts and public relations teams for the magazine, associated Web site and digital outlets. She can be reached at julie.langenkamp@sourcemedia.com.
