Eight Principles of Data Visualization

AUG 17, 2012 5:58am ET

Imagine you are walking out of the office after a long day and your phone buzzes with a new email. Taking a quick glance, you see that it’s from Joe in operations: "Hey, wondering if you could run me a few numbers and put them in a nice chart to show how well our new store layouts are doing along with the latest sale promo we started last week. Need to put it into a presentation for the executive team next Monday. Thanks."

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Comments (1)
This is an excellent thought process to go through when working with unfamiliar data or an open-ended question.

The chart in step 5 is particularly exceptional, but then the visuals fall apart once he adds area charts. Area chart (and stacked bars) do a poor job at preserving true proportions for all sections except the bottom color and the total.

Overall though, this is a great way to think through visualization design if you don't know where to start.

Posted by Andrew K | Tuesday, August 21 2012 at 12:21PM ET
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