FEB 3, 2012 8:23am ET

Related Links

Harnessing the Power of CRM Analytics
August 11, 2014
Forrester: Social Plus Mobile Effective Way to Engage Prospects
July 28, 2014
Achieving Success in Large, Complex Software Projects
July 13, 2014

Web Seminars

Essential Guide to Using Data Virtualization for Big Data Analytics
September 24, 2014
Integrating Relational Database Data with NoSQL Database Data
October 23, 2014
news

The CRM Shift

Print
Reprints
Email

February 3, 2012 – Insurers have used customer relationship management (CRM) systems for years to gain greater insights into their clients' preferences, so they can better serve them and uncover new marketing and sales opportunities. But with ongoing changes in customer behavior, such as the growing use of the Internet, social media and mobile devices to gather information about services and policies, companies are re-evaluating their CRM systems and strategies to best respond to the shifts.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to information-management.com including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?

Advertisement

Twitter
Facebook
LinkedIn
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
FOLLOW US
Please note you must now log in with your email address and password.