McKinsey Quarterly
APR 9, 2013 3:00pm ET

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Big Data: What’s Your Plan?

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The payoff from joining the big-data and advanced-analytics management revolution is no longer in doubt.

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Comments (3)
I couldn't agree more that big data requires planning for data. Governance has a new role to play in the era of big data - understanding all available data and helping to select the relevant, and possibly relevant data for analysis (or in other words, filtering out data that is definitely not useful). Governance helps organizations avoid mistakes and rework in their projects (avoiding the "I didn't realize we couldn't use the data for that purpose" issue). Understanding all available data and selecting/filtering data helps big data analytics produce better outcomes.
Posted by David C | Thursday, April 11 2013 at 9:00AM ET
How do we build process that will make people committed to enter relevant data. Governance is good but people are people.
Posted by Tanti Didi Zam Z | Saturday, April 13 2013 at 11:32AM ET
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