SPSS Inc. Offers Multiple Deployment Options for Web Analytics Solutions
Information Management Online, November 11, 2003
SPSS Inc., a global provider of predictive analytics software and solutions, announced that its enterprise Web analytics solutions are now available in three new deployment models: application service provider (ASP), managed service provider (MSP) and service bureau, in addition to its traditional licensed model. Building on SPSS Inc.'s experience in supporting an ASP model for market research, these flexible deployment options were developed to meet customer demands for outsourced versions of the company's sophisticated Web analytics offerings, including NetGenesis 6.0 and Predictive Web Analytics.
NetGenesis enables organizations to make better business decisions regarding their Web channel by accurately measuring the effectiveness of content, online transactions and marketing campaigns. Predictive Web Analytics integrates NetGenesis with the predictive modeling capabilities of SPSS Inc.'s ClementineŽ data mining workbench, providing both historical and predictive insights, and driving actions that maximize customer value and increase returns from Web investments.
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"By combining the NetGenesis Web Analytics platform and the Clementine predictive workbench, SPSS is giving a whole new meaning to the term 'net present value,'" said Guy Creese, research director, Knowledge Management and Analytics at Aberdeen Group. "Offering this solution as an ASP will enable organizations to leverage the benefits of a sophisticated Web analytics application without the responsibility of maintaining one in-house."
The three deployment models enable customers to migrate from one solution to another as their needs evolve. The models provide a thin-client, role-based reporting structure that includes both an interface for business users and ad hoc reporting for analysts to use in creating reports and exploring the data. Data collection is actively supported through page tagging, as well as through other common collection methods.
The ASP model enables companies to outsource operational administration, hardware infrastructure and software maintenance to SPSS Inc. This deployment model reduces customers' initial financial investments and eliminates staffing requirements. Multiple hosting facilities enable continuous and secure management of SPSS Inc.'s Web analytics infrastructure.
The MSP model leverages customers' existing hardware infrastructure, while enabling SPSS Inc. to remotely perform system management and administration. However, customer data is maintained behind the firewall, directly addressing concerns regarding proprietary data and security.
The service bureau model provides analysis to customers on a monthly or quarterly basis. This subscription service enables customers to address specific business problems, while minimizing initial infrastructure investments. The service bureau can be integrated without disruption in customers' existing analytic environments.
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