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Continental Airlines has selected Idiom Technologies, Inc. (Idiom) to speed the launch of its Spanish language online reservations system. With its WorldServer globalization software, Idiom delivered against an aggressive timeline to support one of the airline's most significant enhancements to its Web site in recent years. While doing so, Idiom helped Continental achieve critical business goals of expanding its market reach and driving new revenue streams.

Jupiter Research recently calculated that consumers will book 56 percent of travel this year directly on supplier websites, a figure that is predicted to increase to 62 percent in 2010. Primary business drivers for Continental's purchase of Idiom WorldServer included taking advantage of this growing revenue opportunity, while also minimizing translation costs.

"The airline industry is a competitive market, with travelers often making purchasing decisions based on customer service and dependability. The launch of our Spanish language reservations capabilities is a key step in expanding our reach and creating a positive experience for our online customers," said Ken Penny, director of Internet planning for Continental Airlines and general manager of continental.com. "With the help of Idiom WorldServer software, we have established a strong platform and methodologies to support further expansion of available languages."

With WorldServer, Continental has built new efficiencies into current localization processes and will be able to more effectively target consumer and business travelers in multiple languages and locales. Primary components of Continental's Spanish language Travel Center have been translated using WorldServer, including the flight booking and rewards system, along with billing, check-out and travel history features.

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