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TIENS Group Selects Interwoven

Information Management Online, June 3, 2008

Information Management Editorial Staff

June 2, 2008 - TIENS Group, a multinational corporation with businesses in retail, travel and finance, selected Interwoven solutions to maximize online business performance.

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The Interwoven solutions will play a key role in increasing TIENS Group's brand consistency across its entire Web presence, while at the reducing inefficiencies and costs in its IT department.

TIENS Group manages 44 national and local Web sites in 25 different languages that average 9,000 visitors and 30,000 page hits per day, according to Interwoven. TIENS Group selected the Interwoven TeamSite content management solution to establish a distributed content management infrastructure while providing centralized control and enabling local offices the power to drive regional initiatives without significant IT resources.

“Our Web strategy is a critical part of our goal to make TIENS Group one of the top 500 businesses in the world, and Interwoven is helping us build international awareness of our brand and drive new business opportunities,” said Yang Yupeng, global vice president of TIENS Group. “Interwoven is helping TIENS Group evolve its Web strategy to engage with customers and distributors.”

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