Questions: I am interested to learn more about the difference between the “recommendation engine” and the predictive analytics.
Chuck Kelley’s Answer: Predictive analytics is about predicting what will be the “next” great thing, for example, based on the current information. Recommendation engines offer recommendations of current items based on current information. One predicts the future. The other offers suggestions based on past.
Chuck Kelley is an internationally known expert in database and data warehousing technology. He has 30 years of experience in designing and implementing operational/production systems and data warehouses. Kelley has worked in some facet of the design and implementation phase of more than 50 data warehouses and data marts. He also teaches seminars, co-authored four books on data warehousing and has been published in many trade magazines on database technology, data warehousing and enterprise data strategies. He can be contacted at chuckkelley@usa.net.
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