SEP 15, 2011 11:19am ET

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Executive Buy-In: The Chorus Of Championing Voices

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Consider this scenario: You are about to embark on a major analytics effort, and you want the program to meet current needs, provide a solid foundation for future growth and change, and gain significant business adoption. You also know that your organization does not have the best track record when it comes to implementing enterprise-wide information technology initiatives – in fact, a few have been truly disappointing.

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