A particular scenario has played out all too often in the past decade. A CEO develops a new vision for his enterprise and announces that becoming information-centric and customer-centric are at the heart of his vision. The executives, directors and managers tasked with delivering the new reality try to understand the vision and how to implement it. Sooner or later, they've heard from IT and data management about data quality, data governance and master data management as an assured path to a data-centric world and customer-centricity. The executives sign up for all these things and go back to the CEO for resources, telling him the path to his vision has been found.
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