JAN 18, 2011 1:41pm ET

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Why Marketing and IT Don’t Get Along

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It doesn’t rank with good versus evil or even dogs versus cats, but the relationship between marketing and IT has its own history of conflict. The dynamic is simple: Marketers feel neglected by corporate IT, so they hire outside vendors to run their systems. This makes it even more difficult for corporate IT to help marketers, who then rely on IT even less.

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