Though there is agreed preference for a unified approach to MDM, there is disagreement among respondents about the style and scope of implementation and differing approaches to operational, registry and analytic MDM. Approximately one-third of respondents who had already implemented MDM and one-third of those planning to do so will implement both operational and analytic.
Study results showed that respondents generally considered their implementations "somewhat successful," with approximately one-quarter responding their implementations had been "very successful."
Julie Langenkamp is editor-in-chief of Information Management. She can be reached at julie.langenkamp@sourcemedia.com. Follow her on Twitter at @JulieLangenkamp.










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