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Building the Customer-Centric Enterprise, Part 1

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The customer life cycle is a means of defining and communicating the way in which an enterprise interacts with its customers and prospects. This article introduces the customer life cycle concept and presents a generic model from which to start defining your organization's customer life cycle. The next two parts in this series will link the Corporate Information Factory (CIF) to the customer life cycle and demonstrate how the CIF's major components (data warehouse, data marts and operational data store) are used throughout this cycle in support of customer relationship management (CRM).

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