OCT 4, 2012 9:27am ET

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When IT Services are Free, Guess the Consequences

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What do some diners do at an all-you-can-eat buffet? They gorge themselves. What might you do if there are free items at an exhibitor booth at a conference? You might take more than one. It is human nature that, when something is free, one is less attentive to how much one consumes (perhaps even to the point of not caring), no matter what the item or service may be.

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