For companies that want to communicate more freely and directly with customers, its not as simple as creating a Facebook page. Companies must develop content management strategies that smoothly integrate with social media activities
Gartner defines a strategic technology trend as one with the potential for significant impact on the organization in the next three years. Factors that denote significant impact include a high potential for disruption to the business, end users or IT, the need for a major investment, or the risk of being late to adopt.
The top trends for 2015 cover three themes: the merging of the real and virtual worlds, the advent of intelligence everywhere, and the technology impact of the digital business shift.