Fabric.com Drives up Conversion Rates with Mercado
Fabric.com, a leading online fabric store, deployed Mercado Software’s Mercado On-Demand. In response to its customers requesting better search on the site, the Fabric.com marketing team looked at a variety of site search and navigation solutions on the market and decided to go with Mercado’s software as a service (SaaS) offering. They selected Mercado because of its ability to make it simple for customers to find the products that they are looking for.
Mercado enables Fabric.com’s online customers to easily refine their search through selection criteria such as color, width, type of project and seasonal categories – enabling them to quickly and efficiently narrow their choices and make a purchase.
“Since we went live with Mercado, we have seen big improvements. By implementing special first time customer promotions like special shipping offers, we are now getting about 25 percent more new customers every day,” said Laurie Eady, director of marketing at Fabric.com. “Our conversion rate has improved by 30 to 40 percent – a definite and noticeable improvement to our bottom line. We have also seen a bump in the average size of individual sales, and I am sure as we continue to tweak, add rules and clean our data, this will only get better.”
Mitsubishi Motors Australia Deploys Initiate Systems Software
Mitsubishi Motors Australia selected Initiate Systems Australia Ltd to create a more accurate, real-time view of its customers. The deployment of Initiate Consumer (formerly known as Initiate Identity Hub) software and Inspector for Data Resolution will help Mitsubishi improve its customers’ experiences and reduce costs.
Initiate Consumer will be used within the call centre as well as to support marketing campaigns. Customer service representatives will be able to more accurately search, update and view customer information. Updated customer information will be synchronized back to other customer related systems used by Mitsubishi and its external service partners.
“Mitsubishi evaluated a number of vendors in the MDM space and chose Initiate over other competitors based on the highly accurate matching and linking capabilities of its software and Initiate’s experience in the critical health care and intelligence fields. Mitsubishi recognizes this can provide competitive advantage as a leader in customer satisfaction,” said Ray Tomlinson, Mitsubishi’s CDI project manager.
Uniontown Hospital Moves to Lawson Hosted Services
Uniontown Hospital completed its move to Lawson Software’s Lawson Total Care Platinum, a fully hosted service for Lawson applications. Uniontown Hospital opted for the hosted service to help simplify its enterprise application ownership experience by significantly reducing demands on its internal IT resources.
Uniontown Hospital, a 224 bed facility serving residents of Fayette County, PA, has been a Lawson customer since 2002. The hospital's selection of Lawson Total Care Platinum adds an additional layer of support to its integrated Lawson ERP system, which includes the Lawson S3 Enterprise Financial Management, Human Capital Management, Supply Chain Management and Enterprise Performance Management Suites.
"Total Care Platinum gives us the added comfort of knowing that leading industry experts, such as Lawson and IBM, are monitoring and maintaining our systems," said Steve Handy, senior vice president, Uniontown Hospital. "It also helps us maximize the functionality of our business systems by incorporating best practices and enhancing our reporting, enabling us to improve operational efficiencies and focus more staff time and resources on patient care."
Network World Recognizes Cleveland Indians
Network World recognized the Cleveland Indians baseball team as part of its annual "Enterprise Network All-Star" awards. The Cleveland Indians received an honorable mention for its finesse in handling a video storage and data protection challenge.
