When decision-makers implement a business intelligence solution to help in their analytical tasks, they use the system with different scopes of analysis. They start their day faced with business decisions to solve problems, or opportunities, such as identifying the most profitable customers, determining the products with low margins or choosing the ideal price point for a product offering. Without a business intelligence solution that provides efficient reports and charts for different business processes, this sort of analysis becomes a long and tedious task involving spreadsheet software products. With state-of-the-art software, the task becomes easier. Still, the true "intelligent" component of a BI solution is not in the efficiencies of grouping and displaying data at the summary and detail level; the "intelligence" is a combination of technology and identifying the appropriate scope of analysis and decision-making paths when faced with a business decision. Click here to read the rest of the article.
Mehmet Oguz is principal consultant at DSC Solutions, a consulting firm specializing in business intelligence strategy, data warehousing and business analytics. Focusing on decision support and BI, Oguz led data warehousing and analytics implementations at several Fortune 500 organizations. He can be reached at mtoguz@dsc-solve.com.
