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6 Tips for Governing Analytics

Just having analytics isn’t enough: you need to make sure they’re providing the ROI you intended. Here are half-dozen quick tips to put you on the right path with governing analytics.

1. Identify Key Targets and Metrics

The focus here is on identifying the strategic business issues that can benefit from predictive analytics. Ask questions such as: How should you be optimizing your supply chain? How should you be forecasting your financial numbers? How can you become more focused on customer acquisition and retention? And what are the metrics that say you're actually doing a good job in those areas?

 
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