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5 Perceptions of BI

As 2012 rolls out, there remain widespread misconceptions, challenges and differing adoption rates with true enterprise business intelligence. Here are five main perceptions of BI, analytics and big data from a survey of enterprise business users and IT officials conducted by consultancy DecisionPath.

‘Business Intelligence’ Doesn’t Register

In describing the terms used for analysis of business information, “analytics” was the most frequently used term by business executives, with “reporting” coming in at a close second. “Business intelligence” was selected by just 47 percent of executive respondents.

 
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