Apple and IBM have entered an agreement that will result in more than 100 industry-specific enterprise solutions, including native apps developed for insurance and other markets. Forrester Research says the partnership has a good chance of succeeding for these reasons.
Apple and IBM are burying the proverbial hatchet to jointly pursue the fast-growing enterprise mobile market. IBM MobileFirst for iOS Solutions, the name for the partners’ products, for vertical businesses will become available starting this fall and into 2015, the companies said. The apps will be developed exclusively for iPhone and iPad and feature IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration.
The long-term success of this deal will hinge upon IBM delivering enterprise mobile services that combine device and cloud capabilities, and on Apple’s success in retaining and growing its leadership in mobile handsets and tablets that enterprise employees want, Forrester says.
There’s much to be done for this new partnership to create great products and services, which will take time, but the research firm gives the deal a strong chance of succeeding for a few reasons: