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40 Vendors We're Watching 2012: Analytics/Visualization

To learn more about how the companies were selected and to view the list of all 40 vendors, please click here.

Attensity Attensity

What: Social and customer analytics for marketing, sentiment, product launches
Why: They say marketing gets the bucks for technology these days, and here’s one place they are spending it. Out-of-the-box social solution is a sandbox with power tools for brands to listen, analyze, relate and act on customer conversations on Twitter, Facebook or Google+. With natural language processing and text analytics, companies can burrow into the mounds of unstructured data that is social media.
Where: Palo Alto, CA
Of Note: Customers include Airbus, Charles Schwab, Citigroup, HP, JetBlue, Lloyds Banking Group, Safeway, Siemens, StubHub, TiVo, Travelocity, Unilever, Walgreens, Wells Fargo and Whirlpool. Government organization users have included the Federal Bureau of Investigation, the National Security Agency and the Defense Intelligence Agency. Attensity helped JetBlue utilize all their customer feedback data.

Clarabridge Clarabridge

What: Sentiment Analysis via natural language processing text analytics
Why: Like an industrial ore digger, Clarabridge churns text and customer experience into a uniform view. Natural language extracts and translates anything from social media (Facebook, Twitter, product review sites) to call center notes, email, chats and surveys. Clarabridge has climbed the ranks as standard working gear at by top brands across multiple industries.
Where: Reston, VA and London
Of Note: Nissan, Best Buy, Marriott, H&R Block, Dell, Wendy’s and, most recently L’Oreal are all customers.

GoodData GoodData

What: Cloud-based mashup reporting analytics
Why: Thousands of customers and positive testimonials speaks volumes about a value proposition. With a single platform that combines operational dashboards, metrics and performance reports, data storage, analytics and collaboration tools, this solution give even the most tech-illiterate access to quality BI.
Where: San Francisco, CA
Of Note: Interesting new “Bashes” release gives users views and clues into monetizing big data. GoodData socked away another $25 million in a third round of funding, bringing the total investment up to $53.5 million. Customers include Groupon, AOL, Time Warner Cable, Mint, Living Social and TriNet.


What: Web-based data visualization and BI tools tailored for business size and industry
Why: Something old, something new, mostly all useful with modular architecture and boilerplate connectors that keep sources of reports and dashboards in one funnel with side benefits their customers have told us about directly. A diverse set of visualization tools, consistent quarters of double-digit revenue growth.
Where: McLean, VA
Of Note: LogiXML scored a number of users in the university library circuit earlier in the year, and broadened its partner horizons in the U.S. and Europe throughout 2012. Its BI visualization tools are at use by more than 1,000 organizations, including ADP, NASA, Sony and GE Healthcare.

NeutrinoBI NeutrinoBI

What: Desktop or server self-service BI and search
Why: People have talked about data discovery with Internet-like free form text search against structured data; this one automates text queries by identifying keyword strings and using algorithms to match relevance, nearness and occurrence to the data set(s). Use the data mapping tool, skip the app for a text window, load and go with carousel displays of search results and overlays.
Where: Birmingham, England
Of Note: Next up: advanced visualization, cloud and mobile versions; Gartner calls them a cool vendor in 2012.

QlikTech QlikTech

What: Business discovery and visualization software
Why: You’ll win a lot of friends quickly with tools that one analyst calls “instant gratification” of the type that don’t come from data models or data warehouses. New enhancements for mobile access, data lineage and metadata automated discovery.
Where: Radnor, PA
Of Note: We don’t usually include acquisitive companies on this list but Qlik just acquired Expressor to batten down metadata and governance. Like most overnight sensations they are 20 years in the making with 26,000 diverse customers (diverse, as in from Subaru to the American Kennel Club).

Quantivo Quantivo

What: Ad hoc marketing analytics SaaS on AWS
Why: Because marketing analytics has nowhere to go but up. Proprietary pattern-store technology to locate affinities across data stores, query engine, and elastic cloud architecture. “We exist to make analytics fun again,” they say. Was it ever not the case?
Where: Emeryville, CA
Of Note: Customers include Kohler, RAPP, Party City, ASOS, Manheim Auto Auctions, Pilot Flying J, Simplicity Creative Group and Orange.

Quiterian Quiterian

What: SaaS predictive analytics layer for BI
Why: Self-service and agile BI need to be in your sales brochure and these days they’d better work. Our source says that is the case here with broadly accessible visual data mining and predictive analysis that’s fast, user friendly and comprehensive. (Suggestion: How about a “no cubes” t-shirt logo?)
Where: Miami, FL and Barcelona, Spain
Of Note: Customers include Volkswagen, Deutsche Bank, Station Casinos (that sounds like a heck of a weekend) and many more across insurance, retail, health care, etc. They are also popular with government institutions and police forces.

Tableau Tableau

What: Data visualization/search analytics
Why: Tableau built a fan club with easy-to-access dashboards. As more business users get into their data, drag-and-drop reports and charts grow an Excel-like penetration with adherents where visualizations flow into SharePoint or other collaborative platforms.
Where: Seattle, WA
Of Note: Seventh-generation data server software with wider visual toolbox elements and analytic parameters. Won “New Technology of the Year” by the not-for-profit Digital Analytics Association (journalists and nonprofits love Tableau Public). Registered more than 9,000 customers, including Allstate, The New York Times and the Department of Homeland Security.

For the other categories of vendors we're watching ... For the other categories of vendors we're watching ...

  • View all the BI vendors in our list here.
  • View all the Big Data vendors in our list here.
  • View all the Database vendors in our list here.
  • View all the Integration/Governance vendors in our list here.
And click here to read the full 40 Vendors We're Watching: 2012.

Information Management’s “40 Vendors We’re Watching” 2012 is a list of up and coming vendors on our radar that are doing their part to shape the groundswell in information management technology in the 21st Century.

As our editors and advisers reviewed the strengths and of each of these companies, we determined that five main themes were apparent: analytics/visualization, big data, business intelligence, database, integration/governance. Our analytics/visualization category has some crossover with our BI category, but is generally more focused on visual exploration tools and purpose built analytic apps for domains like marketing. [Note: Some vendors cross multiple categories.]


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