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14 Mobile Metrics that Matter

In today's competitive marketplace, businesses must be able to measure what's working and what isn’t with their mobile engagements.

In his latest blog post, Joe McKendrick discussed how the role of mobile technology at companies has opened up both new avenues of interaction with customers and new dimensions to internal operations. The current challenge for businesses, he said, is being able to measure what's working and what’s not with their mobile engagements.

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