Sizzle! Why Marketers Are Driving Web-Based Analytics


Some of the most innovative use of information technology these days occurs not in the back office, but on the front lines of marketing. Web marketers are riding the cutting edge of both analytics and operations these days as they compete with a truly global market. Register for this episode of DM Radio to hear Host Eric Kavanagh interview Rob Rose of Big Blue Moose,John Miglautschof, Paul Maiste of Lityx and Mike Saliter of Qlik.

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