Loaded for Bear: Data Warehousing in a Tight Economy

Report Format: MP3

As fears of a global recession mount, forward-looking companies know they can rely on a strategic asset to weather the storm: their enterprise data warehouses. Armed with a mountain of transactional data, these organizations can more quickly and easily determine where the sweet spots are, whether for products or services, across virtually any industry.

Register for the this episode of DM Radio to hear from some of the biggest names in the data warehousing business. We'll talk to Bill O'Connell, IBM's CTO for Data Warehousing, Mark Smith, CEO of Ventana Research, and Phil Francisco, VP of Product Management for Netezza. Attendees will learn:

Strategies for leveraging a data warehouse during a slowing economy
Innovative ways to encourage use of an EDW
How to incorporate partner and third-party data for additional value
Which technologies could be disruptive
Trends to watch for 2009 and beyond

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