Today’s data quality market is teeming with activity. According to Gartner Inc., the data quality market will reach $677 million by 2011. What was once the domain of identity matching now extends to householding (the identification of different individuals in the same household), appending (enriching records with third-party data), and profiling (sampling that improves data quality). A related surge in activity around Master Data Management (MDM) is allowing companies to gain the elusive 360-degree view of customers, which is based on high-quality data.
Register for this DM Radio episode to learn: · Best practices for householding · How MDM improves data quality · Tips for integrating third-party data · Crafting business rules to improve data quality · Segregation of duties between business and IT
