Going Social: Strategies and Policies for Harnessing Social Media

The immediacy of social media brings a host of opportunities, plus a few serious challenges, to the data-savvy organization. On the one hand, you can get instant feedback on new products or services; but on the other hand, integrating and otherwise managing this slice of Big Data can create more than a few headaches. Sentiment analysis is key, but so is a realistic perspective on what social means for your business. Register for this episode of DM Radio to hear Hosts Eric Kavanagh and Jim Ericson interview Analyst Clay Richardson of Forrester, plus Wilson Raj of SAS, Chris Boorman of Informatica, Andrew Collins of Medallia and Mark Madsen