The effective combination of embedded analytics and business rules can pave the way for all kinds of valuable automation. Examples include next best offer which can boost sales; better fraud detection, which can limit losses; lower inventory, which can streamline operations and thus also lower costs; the list goes on. Tune into this episode of DM Radio to learn how, where, when and why to combine business rules with embedded analytics. We'll hear from Boris Evelson, Forrester; Dean Abbott, Abbott Analytics; Drew Rockwell, Martin Dawes Analytics and Robert Abate, EMC Consulting.
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