Customer Analytics and the Promise of New CRM

Report Format: MP3

Knowing what your customers want has always been a key to success. These days, that knowledge can be woven right into operational systems, and in near-real-time, greatly improving customer relations, and thus cashflow. Still, significant decisions must be made throughout an organization to ensure that appropriate customer data is gathered, then leveraged. Tune into this episode of DM Radio to hear several CRM experts describe the current state-of-the-art, and lament areas where many companies are still sorely lacking in the critical process of improving customer relations. We'll hear from Lisa Pierce of Strategic Networks, Mark Angel of KANA and Rob Rose of Big Blue Moose, and John Strabley of Quaero, a CSG Solution.