Predictive Analytics: The Enterprise Crystal Ball

Report Format: MP3

Knowing the future can make all the difference in the world, even if you just have just a 50 percent chance of being correct. That's the realm of predictive analytics, being able to determine the best path forward based upon careful analysis of data. These days, predictive analytical models are making a huge impact across a wide range of industries, for companies large and small. Tune into this episode of DM Radio to find out how. We'll talk to Jim Kobielus of Forrester, Eric Siegel of Prediction Impact, Rob Walker of Chordiant and a special guest. Attendees will learn: Best practices for designing predictive models; Proven use cases for predictive analytics; Pitfalls to avoid in implementing a program; How to balance different predictive models; Examples of adaptive models that work.