Will CDI Deliver the Promise of CRM?

In a word: no. Customer Data Integration will not deliver the ultimate promise of Customer Relationship Management, but that's largely because the initial promise of CRM was so remarkable. Nonetheless, CDI certainly can drive value into several key business processes, helping to mitigate customer attrition, increase cross-sell and up-sell, lower marketing costs, and improve compliance initaitves—all good stuff, especially in a deep recession. Tune into this episode of DM Radio to hear dueling views from visionaries Jill Dyche of Baseline Consulting, along with Aaron Zornes of the MDM Summit, plus Ray Wang of Forrester and Chris Blotto of EMC Consulting.