Advantage: Analytics! Why Analytical Enterprises Excel

Forrester Research predicts that the business intelligence industry will grow to nearly $13 billion by 2014, despite the current economic downturn. Why is BI such a bright star in an otherwise cloudy sky? One big reason is the power and popularity of analytical software, including text analytics, data mining and predictive analytics. Companies that effectively harness these technologies will enjoy a distinct competitive advantage over organizations that do not. Tune into this episode of DM Radio as we talk to several experts about the power of analytics. We'll hear from Forrester Analyst Boris Evelson, plus Eric Siegel of Prediction Impact, Colin Shearer of SPSS, and Tammi Kay George of SAS Institute. Attendees will learn: Why analytics are bolstering BI across the board; Successful case studies for predictive analytics; How the Cloud can make analytics very affordable; Why text analytics can be crucial for BI and CRM; Best practices for employing data mining.