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The Data Quality eBook: When Bad Data Happens to Good Companies, authored by the experts at Baseline Consulting, is both a cautionary tale and a nuts-and-bolts toolkit for bringing a set of formalized data quality processes to your company. When the Central Health Alliance discovers just how costly bad data can be, the health care provider launches a data quality program that not only improves services—it can actually save lives. "It’s about a health care provider–but it’s really the story of every company in every industry and how the business impact of bad data ultimately bubbles up to C-level managers," says Baseline partner Jill Dyché. The Data Quality eBook looks at data issues faced by companies across industries, and shows you how to apply a step-by-step process to prevent over-investment in untrustworthy data and drive business value in the bargain.

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Data Quality