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New York Marriott Marquis



1535 Broadway
New York, New York 10036

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2011 Agenda

Sunday, September 11, 2011

12:00 PM - 1:00 PM

Registration Opens

1:00 PM - 3:00 PM
Pre-Conference Workshops – GROUP A: MDM Quick Start
Ed Allburn, President, DATADELTA

Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE

1:00 PM - 3:00 PM
Pre-Conference Workshops – GROUP A: Selling Data Governance to the Business: Best Practices by Industry and Job Function

Sunil Soares, IBM

3:30 PM - 5:30 PM
Pre-Conference Workshop – GROUP B: Sustainable Data Governance

Kelle O'Neal, Managing Partner, FIRST SAN FRANCISCO PARTNERS

3:30 PM - 5:30 PM
Pre-Conference Workshop – GROUP B: Simplifying Data Governance to Support MDM

Joseph DosSantos, Financial Services Master Data Management Practice Lead, EMC CONSULTING

Monday, September 12, 2011

CDI Track: Sponsored by Cognizant | Product Information Management Track: Sponsored by Informatica | Data Governance Track: Sponsored by Wipro

7:00 AM - 8:00 AM

Continental Breakfast in Exhibit Hall

8:00 AM - 9:00 AM
Welcome and Conference Chair Keynote: MDM 2012-15: Go Governance, Go Early

Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE

9:00 AM - 9:45 AM
Platinum Keynote: Delivering Business Value with IBM MDM and Information Governance
Rick Clements, Program Director, MDM Product Marketing, Information Management, IBM SOFTWARE GROUP

Peter Storer, PAHM, Lead Architect, BLUE CROSS BLUE SHIELD NORTH CAROLINA

9:45 AM - 10:45 AM

Networking Break in Exhibit Hall

10:45 AM - 11:30 AM
Platinum Keynote: How Westinghouse Created Comprehensive MDM and Data Governance Strategies on a Global Scale
Evan Alexander, SCM - SAP MDM Team - Senior Tech Lead – Material, WESTINGHOUSE
Heather Brennfleck Smith, Enterprise Data Management/ Master Data Management/ Change Management, Operations Support & Core Process Innovation, WESTINGHOUSE

Tom Kennedy, Founder & CTO, BACKOFFICE ASSOCIATES, LLC

11:30 AM - 12:15 PM
Platinum Keynote: Now What? Launching your MDM Effort

Tony Fisher, President & CEO, DATAFLUX

12:30 PM - 1:30 PM
Industry Innovation Lunch One: Achieving Business Value Through MDM

Christopher Blotto, Managing Partner, KNOWLEDGENT

12:30 PM - 1:30 PM
Industry Innovation Lunch Two: Data Governance Starts with Business Key Performance Indicators - A Blueprint for Operational Improvement
Moin Haque, Director, Business Solutions, UNIVISION INTERACTIVE MEDIA

Allen Johnson, Vice President of Marketing and Channels, KALIDO

12:30 PM - 1:30 PM

Industry Innovation Lunch Three: To be Announced

1:30 PM - 2:00 PM

Dessert in Exhibit Hall

2:00 PM - 2:45 PM
Track: CDI Track: Sponsored by Cognizant TRACK KEYNOTE: Introducing Customer-in-the-Cloud - An Effective Way to Manage your Data in the Cloud
Sriraj Rajaram, Senior Master Data Management Strategist, COGNIZANT

Dileep Srinivasan, Vice President – CRM, Social CRM, Digital Marketing & MDM, COGNIZANT TECHNOLOGY SOLUTIONS

2:00 PM - 2:45 PM
Track: Product Information Management Track: Sponsored by Informatica TRACK KEYNOTE: An MDM Journey - From Mastering Compliance to Mastering Products
Ravi Shankar, Senior Director of MDM Product Marketing, INFORMATICA

Mike Striefel, IT Manager, ST. JUDE MEDICAL

2:00 PM - 2:45 PM
Track: Data Governance Track: Sponsored by Wipro TRACK KEYNOTE: An Evolutionary Approach to Data Governance Through Robust Multi-Domain MDM Foundation

Jayant Prabhu, General Manager and Global Practice Head, Information Management, WIPRO TECHNOLOGIES

2:50 PM - 3:35 PM
Track: CDI Track: Sponsored by Cognizant CASE STUDY: MDM Businesses Value in Healthcare

Robert Meyers, Solutions Architect, HEALTHNOW

2:50 PM - 3:35 PM
Track: Product Information Management Track: Sponsored by Informatica CASE STUDY: Transforming Master Data – Delivering Integrity and Value
Bill Szilasi, Director, CREDIT SUISSE

Brian Rowatt, Director, Financial Services, MDM, ORACLE

2:50 PM - 3:35 PM
Track: Data Governance Track: Sponsored by Wipro CASE STUDY: A Realistic Look at the Business Side of MDM Integration
Sravan Kasarla, Chief Information Architect - Practice Leader, MASSMUTUAL FINANCIAL GROUP

John Segretta, AVP, Business Information Managemen, MASSMUTUAL INSURANCE

3:35 PM - 4:15 PM

Networking Break in Exhibit Hall

4:15 PM - 5:00 PM
Track: CDI Track: Sponsored by Cognizant EXPERT TESTIMONY: Challenges of Multi-Domain MDM

Andy Ousterhout, BUE, MDM Global Financial Services, IBM

4:15 PM - 5:00 PM
Track: Product Information Management Track: Sponsored by Informatica BEST PRACTICES: Mastering Product Data

Adam White, President, GLOBAL DATA COMPETENCY

4:15 PM - 5:00 PM
Track: Data Governance Track: Sponsored by Wipro BEST PRACTICES: Building a Business-Driven Enterprise Data Governance Program & Organization

Justin Litz, Senior Director, Data Management, SAP AG

5:05 PM - 5:50 PM
Track: CDI Track: Sponsored by Cognizant EXPERTS PANEL: Best Practices in CDI and MDM
Shylaja Nathan, VP of Architecture, FIDELITY INVESTMENTS

Peter Storer, PAHM, Lead Architect, BLUE CROSS BLUE SHIELD NORTH CAROLINA

5:05 PM - 5:50 PM
Track: Product Information Management Track: Sponsored by Informatica EXPERTS PANEL: Best Practices in MDM For Product/Supplier

Richard Tong, Director, Distribution and Data Services, PRNEWSWIRE

5:05 PM - 5:50 PM
Track: Data Governance Track: Sponsored by Wipro EXPERTS PANEL: Best Practices in Data Governance
Panelist: Balaji Krishnamoorth, HORIZON BLUE
Corri Russell, Director Customer Data Intelligence, MCGRAW-HILL

Panelist: Mary Koch, VP, Chief Architect, METLIFE INVESTMENTS

5:50 PM - 7:00 PM

Networking Reception in Exhibit Hall

7:00 PM - 9:00 PM
IBM Hospitality Suite

Sponsored by:
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Tuesday, September 13, 2011

CDI Track: Sponsored by Cognizant | Product Information Management Track: Sponsored by Informatica | Data Governance Track: Sponsored by Wipro

7:45 AM - 8:15 AM

Continental Breakfast in Exhibit Hall

8:30 AM - 9:15 AM
Platinum Keynote: MDM for Enabling Enterprise-Wide Business Process Transformations

Ford Goodman, VP, North America MDM, ORACLE

9:15 AM - 10:15 AM
Keynote: Product Evaluation Criteria and Field Reports for Top 15 MDM Solutions

Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE

10:15 AM - 10:45 AM

Networking Break

10:45 AM -

Exhibit Hall Breakdown

10:45 AM - 11:30 AM
Track: CDI Track: Sponsored by Cognizant EXPERT TESTIMONY: Managing Reference Data as Enterprise Master Data

Joseph Likuski, Lead Architect, Enterprise Applications, ROYAL BANK OF CANADA

10:45 AM - 11:30 AM
Track: Product Information Management Track: Sponsored by Informatica CASE STUDY: Addressing the Challenge of Master Data Management

Inderpal Bhandari, Chief Data Officer, MEDCO HEALTH SOLUTIONS

10:45 AM - 11:30 AM
Track: Data Governance Track: Sponsored by Wipro CASE STUDY: Evolution to Information As An Asset
Susan Linnell, Business Architecture, Business & IT Transformation, ALCATEL-LUCENT

Margaret Maciejczak, ALCATEL-LUCENT

11:35 AM - 12:20 PM
Track: CDI Track: Sponsored by Cognizant CHAIRMAN’S SESSION: Avoiding the Systems Integrator Money Pit

Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE

11:35 AM - 12:20 PM
Track: Product Information Management Track: Sponsored by Informatica CASE STUDY: Proactive Master Data Governance in the Cloud
Christophe Barriolade, CEO, ORCHESTRA NETWORKS

Charles Canetti, Senior IT Advisor, ONDULINE

11:35 AM - 12:20 PM
Track: Data Governance Track: Sponsored by Wipro CASE STUDY: Data Governance of Unstructured Data – Similarities and Differences from Data Governance of Structured Data

April Reeve, Senior Practice Consultant, EMC CONSULTING

12:25 PM - 1:10 PM
Track: CDI Track: Sponsored by Cognizant CASE STUDY: Getting Out of the Starting Block - Establishing Enterprise Data Management
Bruce Beatty, Global Business Data Officer, CSL BEHRING

John Ferraioli, Sr. VP Business Development, UTOPIA INC.

12:25 PM - 1:10 PM
Track: Product Information Management Track: Sponsored by Informatica EXPERT PANEL: The Future of MDM

Tom Carlock, Leader, Data-as-a-Service and 3rd Party Partnerships Strategy, D&B

12:25 PM - 1:10 PM
Track: Data Governance Track: Sponsored by Wipro CASE STUDY: The Master Data-Enabled Enterprise

Sherri C. Adame, Data and Service Modeling, HSBC TECHNOLOGY AND SERVICES

1:15 PM - 3:00 PM
Track: CDI Track: Sponsored by Cognizant POWER SESSION ONE: Microsoft Master Data Services Fast Track

Tyler Graham, Senior Program Manager, MICROSOFT

1:15 PM - 3:00 PM
Track: Product Information Management Track: Sponsored by Informatica POWER SESSION TWO: MDM Reference Architectures Tutorial

Adam White, President, GLOBAL DATA COMPETENCY

1:15 PM - 3:00 PM

Track: Data Governance Track: Sponsored by Wipro POWER SESSION THREE: Rolling Out a Data Governance Program for World Class Reporting

3:00 PM -
Conference Adjourns