Lexmark International is a leader in the Printing solutions and services market. In conjunction with implementing a new SAP ERP, Lexmark recently completed its first phase of an enterprise MDM program. In this phase, customer, vendor, product and material master data have been cleansed, standardized and consolidated. The solution set includes SAP NW MDM as the system of record repository and Business Objects Data Services as the cleansing and profiling tools. In addition, Lexmark integrated MDM into its transactional systems using a combination of EAI, ETL and Web Services and is also implementing SAP Enterprise Portal for the centralized creation of new Customer and Vendor records. This session will focus on best practices such as:

· Determining a methodology & architecture for each data workstream

· Executing on business engagement & organizational change

· Planning for the measurement & communication of key MDM-driven metric

Rent-a-Center (RAC) is a $3 billion dollar, 3,000 store leader in the rent-to-own business . On the verge of replacing several key legacy systems and adding CRM to the environment, RAC recognized the need for clean and consistent information throughout the new enterprise and responded with a master data management initiative. Ultimately selecting Tibco Collaborative Information Management (CIM) and architecting it into the environment, this case study presentation will discuss master data management, the expected benefits and RAC’s journey to-date with CIM. First learn about master data management from the consulting strategist and project manager to the RAC implementation, William McKnight. Then learn from the project’s Senior Director, John Gideon, how RAC is using CIM for Customer Data Integration, Product Information Management and Store Information Management. The project’s business governance is key to success and will be discussed. With information as a recognized key asset, RAC is laying a foundation of high quality, deduplicated, consistent customer data and robust multi-department workflows for the other subject areas using CIM to enable the next phase of business growth.

You might think that trying to sell MDM into a large corporation during an economic downtown would be futile, especially when organizations are just trying to keep their companies afloat. On the contrary, this current economic downturn is an excellent opportunity for companies to look inward to improve efficiencies and increase revenue. MDM can correct broken business processes within a company to increase sales and profits. This session will outline not only three failed attempts to sell MDM internally at General Motors, but what will also share lessons learned during those attempts that ultimately led to a successful sale and project. Topics to be discussed include:

· Overcoming the challenges of building a business case

· Rationalizing analytical/reporting & operational/PIM requirements for a common MDM solution

· Selling MDM internally to a very large diversified business

Currently, retail is one of the fastest adopting groups in the MDM for product data space, as leading retailers are all undergoing a transformation from brick and mortar stores to multi-channel merchants. Their focus is on all possible channels; ecommerce, mobile phones, in-store kiosks, print, point-of-sale, and third party marketplaces like Amazon and eBay. This transformation can prove to be quite difficult due to the organizational and technological barriers that exist, however, this presentation will do a deep dive into how new systems and workflows can ease the transition and help retailers increase not only revenue, but also profit margin by leveraging the same product information across different channels. This session will focus on the following:

The Information Management Challenge of Retailers Best practices in Product Information Management of Retailers A Case Study on how Musician’s Friend is Transforming its Business by Leveraging a PIM system

The market for MDM & Data Governance services reached US$600 million during 2009 and will exceed US$950 million by 2012. Moreover, systems integrators (SIs) are essential to success of majority of MDM projects, yet previously incumbent SIs usually are no longer so. In a recent MDM Institute survey of more than 75 such programs, SIs have been seen as essential to the success of the majority of MDM projects, yet previously incumbent SIs are becoming less dominant. Data Governance assistance from SIs will remain especially critical to the success of MDM programs during 2010-11 as organizations deal with a shortage of tools, experience, and tool expertise. Given the substantial investment businesses undertake with SI partners, the selection of the appropriate partner(s) must be given considerable scrutiny - not only to contain costs, but to insure success of these vital corporate MDM initiatives. This session provides a balanced view of: Understanding why SIs are essential to the success of your MDM and Data Governance projects Structuring how an enterprise should evaluate the capabilities of "new" potential SI partners Orienteering the SI landscape for both the traditional leaders are as well as the new "dark horses"

…

American Standard America is a leading North American manufacturer of bath and kitchen products. Solid MDM strategy provides for efficient exchange of information with retail customers, improved accuracy and consistency of master data, streamlined print and web publications, as well as the foundation for enterprise SOA and future ERP initiatives. In this session, American Standard will share first hand account lessons learn from its MDM solution implementation: Leveraging an SAP MDM product repository and enterprise portal to establish a framework for product data management Enabling product data enrichment, governance, business process improvement and publication Deploying a solution architecture