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Hyatt Regency



5 Embarcadero Center,
San Francisco, California, USA 94111

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Conference Agenda

Tuesday, June 19, 2012

9:00 a.m. -
Registration Opens
10:00 a.m. - 12:30 p.m.
Pre-Conference Workshop: MDM Quick Start (Registration Requires Additional Fee)
Ed Allburn, President, CEO, DATADELTA
Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
10:00 a.m. - 12:30 p.m.
Pre-Conference Workshop: Creating The Tipping Point of Data Governance (Registration Requires Additional Fee)
Kelle O'Neal, Managing Partner, FIRST SAN FRANCISCO PARTNERS
12:45 PM - 2:15 PM
Pre-Conference Workshop: MDM Reference Architectures Tutorial (Registration Requires Additional Fee)
Adam White, President, GLOBAL DATA COMPETENCY
12:45 p.m. - 2:15 p.m.
Pre-Conference Workshop: Cloud Enablement/Integration, Social Networking Data, & Big Data Tutorial; Big Data Implications for MDM (Registration Requires Additional Fee)
Ramon Chen, VP Product Management, Marketing & Alliances, RAINSTOR
Inderpal S. Bhandari, PhD, Chief Data Officer and Vice President, Health Data and Analytics, MEDCO HEALTH SOLUTIONS, INC.
2:30 p.m. - 3:15 p.m.
Birds of a Feather Workgroup: IBM MDM (Free to all attendees)
Rachid Bichri, MDM Architect, POLYCOM
2:30 p.m. - 3:15 p.m.
Birds of a Feather Workgroup: SAP MDM & MDG (Free to all attendees)
3:20 p.m. - 4:05 p.m.
Birds of a Feather Workgroup: Informatica MDM
Ravi Shankar, Senior Director of MDM Product Marketing, INFORMATICA
Rajan Chandras M.S., PMP, PAHM, Delivery Lead, Data Strategy and Management, HORIZON BLUE CROSS BLUE SHIELD OF NEW JERSEY
Justin Washburn, MDM Consultant
3:20 p.m. - 4:05 p.m.
Birds of a Feather Workgroup : Oracle MDM (CDH, DRM, UCM) (Free to all attendees)
Angie Couron, Director, MDM & Data Governance, JUNIPER NETWORKS
Manouj Tahiliani, PMP, Director, MDM Product Management & Strategy, ORACLE
Partha Baral, Director, Process Automation and Solutions, VMWARE
4:15 p.m. - 5:30 p.m.
Pre-Conference "Power Session": Product Evaluation Criteria & Field Reports for Top 15 MDM Solutions (Free to all attendees)
Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE

Wednesday, June 20, 2012

Click on any of the track details below to view a detailed explanation
Master Data Management (CDI/PIM/RDM) Data Governance
7:45 a.m. - 8:30 a.m.
Continental Breakfast: Exhibit Hall Grand Opening
8:30 a.m. - 9:30 a.m.
Welcome and Conference Chair Keynote: MDM in the Next Decade— Master Data Governance to Unify BPM & MDM
Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
9:30 a.m. - 10:20 a.m.
Platinum Keynote: Dell's Evolutionary MDM Journey with IBM
Rob Harris, Customer Data Management Strategist, DELL
Alex Bentley, MDM Product Marketing, IBM

Sponsored by:

10:20 a.m. - 10:50 a.m.
Refreshment & Networking Break in Exhibit Hall
10:50 a.m. - 11:40 a.m.
Analyst Keynote
11:45 a.m. - 12:30 p.m.
Platinum Keynote
Kalyan Viswanathan, Global Practice Head for Information Management, Global Consulting, TATA CONSULTANCY SERVICES
12:30 p.m. - 1:30 p.m.
Industry Innovation Lunch 1: Introducing 'Customer-on-the-Cloud'— An Effective Way to Manage Your Data on the Cloud
Sriraj Rajaram, MDM Practice Lead – NA, COGNIZANT TECHNOLOGY SOLUTIONS
Naveen Sharma, Senior MDM Strategist, COGNIZANT

Sponsored by:

12:30 p.m. - 1:30 p.m.
Industry Innovation Lunch 2: The "Big Data" Future of MDM
1:30 p.m. - 2:00 p.m.
Dessert in Exhibit Hall
2:00 p.m. - 2:30 p.m.
Track: Master Data Management (CDI/PIM/RDM) View Track BEST PRACTICES: Multi-Domain MDM to Drive Business Value through Innovation
Rajan Chandras M.S., PMP, PAHM, Delivery Lead, Data Strategy and Management, HORIZON BLUE CROSS BLUE SHIELD OF NEW JERSEY
2:00 p.m. - 2:30 p.m.
Track: Data Governance View Track CASE STUDY: Building and Sustaining Data Governance
2:30 PM - 3:00 PM
Track: Master Data Management (CDI/PIM/RDM) View Track CASE STUDY: MDM to Drive Customer Loyalty
Rob Kellow, Senior Director of BI & CRM, BARE ESCENTUALS
2:30 p.m. - 3:00 p.m.
Track: Data Governance View Track BEST PRACTICES: Product MDM & Data Governance for Today’s Enterprise
Prem Malhotra, Director of Enterprise Architecture, CISCO SYSTEMS
Karpakam Rajagopalan, Director, Enterprise Solution Architect (MDM), CISCO SYSTEMS
3:00 p.m. - 3:30 p.m.
Refreshment & Networking Break in Exhibit Hall
3:30 p.m. - 4:00 p.m.
Track: Master Data Management (CDI/PIM/RDM) View Track CHAIRMAN'S SESSION: Avoiding the MDM & MDG Consultancy ‘Money Pit’
Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE
3:30 p.m. - 4:00 p.m.
Track: Data Governance View Track BEST PRACTICES: Jump Starting (& Sustaining) an Enterprise Data Governance Framework
Laura G. Duvall, Program Manager, U.S. DEPARTMENT OF HOMELAND SECURITY
4:00 p.m. - 4:30 p.m.
Track: Master Data Management (CDI/PIM/RDM) View Track CASE STUDY: A Quick-Start Guide From MDM Vendor Evaluation to Go-Live
Ed Allburn, President, CEO, DATADELTA
Jesse Crane, IT Manager, Enterprise Architecture, STRYKER CORPORATION
4:00 PM - 4:30 PM
Track: Data Governance View Track EXPERTS PANEL: Best Practices in Data Governance
Eric Callmann, Sr. Director, Insight Operations, IHS
Matthew P. Hoying, Data Governance Manager, STANFORD UNIVERSITY
Kira Chuchom, Data Quality, Strategy & Alignment Group, CISCO SYSTEMS
Mano Bashyam, Chief Architect, CorpApps, YAHOO!
4:30 p.m. - 5:00 p.m.
Track: Master Data Management (CDI/PIM/RDM) View Track EXPERTS PANEL: Best Practices in MDM for Product Master Data
Rachid Bichri, MDM Architect, POLYCOM
Angie Couron, Director, MDM & Data Governance, JUNIPER NETWORKS
Ahsan Farooqi, Global Head of Information Management, THOMSON REUTERS
4:30 p.m. - 5:00 p.m.
Track: Data Governance View Track CASE STUDY: Data Governance Step 1 = Metadata, Business Terminology & IT Portfolio as Pre-MDM Phase
Dan Myers, Enterprise Data Management Manager, FARMERS INSURANCE
5:00 p.m. - 6:30 p.m.
Networking Reception in Exhibit Hall