ANALYST'S KEYNOTE: MDM 2012— ENTERPRISE, BIG DATA AND DATA GOVERNANCE

Today, enterprises swim in an endless ocean of business data used to power mission-critical business processes, executive decisions, corporate policies, and business rules. Many organizations kick off MDM) initiatives to cleanse and reconcile large volumes of incoming data and put large volumes of information into the proper context for business users. Understanding customer touch points across social media, e-commerce, customer service, and content consumption provides a single customer view that lets you customize your interactions and be highly relevant to your customer. MDM is at the heart of bringing this view together.

This keynote will discuss how an effective Data Governance program can help organizations embrace MDM and big data best practices to deliver "one version of the truth" as a key foundation for business process transformation efforts by reviewing:

• Leveraging relevant market trends around MDM, Data Governance & big data to build out your organization's MDM competency
• Operationalizing big data by utilizing MDM as the keystone to align analytical discoveries within the context & use of master data
• Expanding the role of Data Governance beyond IT & single domain MDM to incorporate unstructured & big data