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Conference Agenda

Wednesday, December 2, 2009

4:35 PM - 5:20 PM
Track: Data Quality/Data Governance Track View Track

BEST PRACTICES: ROI & JUSTIFICATION FOR ENTERPRISE MDM

Richard White Senior Shared Services Manager, Master Data Management, AXA EQUITABLE

In the current economic climate, it is difficult to justify Enterprise wide MDM based on qualitative benefits alone.  When developing a MDM business case, it is important to use a structured model to drive out measurable business benefits that can be communicated effectively to all levels of the organization.  This session will outline a structured approach to establish qualitative and quantitative business benefits. Key topics to be discussed include: 

  • Formulating a critical foundation to support MDM and ROI and establishing a structured plan to drive out the ROI with the business
  • Funding model to support Enterprise MDM 
  • Incorporating qualitative benefits and Lessons learned

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