INDUSTRY INNOVATION SESSION LUNCH 2: EXPERT TESTIMONY: BUILDING A BUSINESS CASE FOR HEALTH CARE PROVIDER MDM IN LIFE SCIENCES

These days it is more important than ever to have a solid business case in order to push an MDM agenda. Traditional methods that focus exclusively on ROI analysis and other methods to identify ‘hard benefits’ are often met with resistance and skepticism from executive leaders. Today, Life Sciences companies are using compliance risks as well as top and bottom line improvement opportunities as key drivers of their MDM business case. In this presentation, Deloitte Consulting LLP will highlight examples of ways Life Sciences companies go about getting executive support for their Customer and Organizational MDM solutions – known in the industry as Health Care Provider MDM.

Key discussion points:

• Determining approaches to secure executive support for MDM as part of HCP program
• Communicating the benefits of MDM
• Identifying areas beyond HCP where Life Sciences companies have seen incremental benefits from an MDM implementation