Social media includes the tools and activities of personal and group engagement, discourse and shared experience. In social and business settings, collaboration tools and platforms help to summon, engage and organize people, information, activities, projects and programs with shared planning, records, timelines and measures of work.


TrendsExactTarget Marketing Cloud research shows marketers plan to increase investment in analytics, social media and mobile tech
BlogNew and evolving tech sets the stage for Ventana's focus in the new year
TrendsFacebook still rules, but striking number of adult users on other social platforms, says Pew Research
TrendsCanalys research firm calls trend “transformative”
ReportFrost & Sullivan research finds that despite recognized value of social media, budgets remain small
BlogA look back at some of the most significant trends of 2013 – with an eye toward those that will have important long-term impacts
TrendsCloud, information, mobile and social initiatives to create new technology requirements, drive new purchasing and establish new competitive realities in 2014
Industry EventsIn the new big data environment that is coming to be, it’s all about volume, variety, and velocity. Data from multiple sources is arriving in large volumes on a near-continuous basis. How can you analyze it all fast enough to make informed decisions? Agile development, cloud computing, text analytics, virtualization, open source, cool BI, Web 2.0, social media, and mobile BI are evolving. New methods of working with big data, such as Hadoop and MapReduce, offer alternatives to traditional data warehousing—if you know how and when to use them.
CommentaryAt least 15 major insurers have dedicated Twitter accounts, including USAA, GEICO, Progressive, Allstate, Mutual of Omaha and Travelers
ReportNew report from Forrester Research assesses lack of satisfaction with Twitter as a marketing partner
FeatureTake advantage of social media as both a channel and a data source by integrating social, mobile, digital media and data into your direct marketing, customer engagement and overall CRM strategy
ReportForrester report questions the support of the network’s social marketing
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