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Predictive analytics applies statistical algorithms to prescribe (recommend) actions based on patterns in data that predict the behavior of customers, products, services, markets and other business outcomes.


Complicated or Complex? Analytics Treats Them Differently

Gary Cokins | Jul 03, 2012
columnTo make better decisions, the modeling and analytics need to be adaptive and flexible. They need to have self-learning capabilities to get increasingly smarter. They need powerful high-performance analytics that can process big data.

A Renaissance for Business Intelligence?

Justin Kern | Jul 02, 2012
reportMore users, tools and complexity on the rise with BI implementations, according to annual Dresner market survey
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