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Predictive analytics applies statistical algorithms to prescribe (recommend) actions based on patterns in data that predict the behavior of customers, products, services, markets and other business outcomes.

Information Management NewsLess than one-third of companies have predictive analytics capabilities although big data analytics is a top priority for 88 percent of executives, according to a new study from GE and Accenture.
BlogVentana benchmark research shows that acquiring effective predictive analytics is organizations’ top priority for analytics.
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