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Predictive analytics applies statistical algorithms to prescribe (recommend) actions based on patterns in data that predict the behavior of customers, products, services, markets and other business outcomes.

Information Management NewsPredicting the influence, or lack thereof, on outcome is an entirely different thing from predicting outcome itself. That is the purpose of uplift modeling.
Executive InterviewAn executive briefing with Dr. Rob Walker, vice president of decision management at Pegasystems
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