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Predictive analytics applies statistical algorithms to prescribe (recommend) actions based on patterns in data that predict the behavior of customers, products, services, markets and other business outcomes.

Information Management NewsLess than one-third of companies have predictive analytics capabilities although big data analytics is a top priority for 88 percent of executives, according to a new study from GE and Accenture.
BlogVentana benchmark research shows that acquiring effective predictive analytics is organizations’ top priority for analytics.
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Information Management NewsThough analytics can be descriptive and predictive, today most healthcare organizations are users of descriptive analytics, leveraging reporting tools and applications to understand what has already happened in the past to classify and categorize historical data.
BlogAlteryx has released version 9.0 of Alteryx Analytics that provides a range of data to predictive analytics
NewsFiserv (FISV), a financial technology firm Brookfield, Wis., announced Wednesday that it received a new patent for "a customer value optimization process" in its Predictive Scores solution.
CommentaryBy exposing the analytics function to more people within the organization, more decision-makers will be able to probe into data for new insights that will propel their businesses further
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BlogIs AI just a new fancy marketing term for predictive analytics?
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Information Management NewsPredicting the influence, or lack thereof, on outcome is an entirely different thing from predicting outcome itself. That is the purpose of uplift modeling.
Executive InterviewAn executive briefing with Dr. Rob Walker, vice president of decision management at Pegasystems
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ResearchHighlights from 2013 Predictive Analytics in the Cloud Research
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BlogA look at a company with a focus on the people, process and implementation aspects in big data and analytics
TrendsLarge insurers responding to a recent survey were unanimously invested in predictive modeling, but challenges persist
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