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Predictive analytics applies statistical algorithms to prescribe (recommend) actions based on patterns in data that predict the behavior of customers, products, services, markets and other business outcomes.


NewsIBM is pushing 20 new predictive analytics solutions into multiple vertical markets -- including retail, banking, telecommunications and insurance.
Vertical MarketsThe use of analytics in healthcare is evolving, as external forces push organizations to discover ways to improve how they operate and optimize patient outcomes.
NewsThe copier company is getting deeper into data and predictive analytics. Here's what Xerox's buyout of Health Communities Institute means to the healthcare market.
BlogDo the explanatory and predictive worlds of data science conflict with each other? Here's how I resolved my own internal debate.
NewsADP, the payroll specialist, is the latest company to launch a big data platform to help customers bolster workforce productivity, talent development and staff retention.
BlogThree major trends reveal the future of customer insights -- and their potential business implications.
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NewsSAS is connecting the dots between cybersecurity, big data and analytics at this week's SAS Global Forum Conference in Dallas.
NewsThough predictive analytics is becoming more commonplace among insurers underwriters, some fears loom, according to new research.
BlogIf you're an analytics professional seeking a trusty forecasting toolkit then look no further than right here.
NewsBig data applications and services continue to dig deeper into key vertical markets. The latest example involves an oil and gas big data platform from Mtell and MapR Technologies.
NewsData scientists see messy, disorganized data as a major hurdle preventing them from doing what they find most interesting in their jobs: predictive analysis and data mining for behavioral patterns and future trends.
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BlogBlog: What's the difference -- if any? Here's one answer.
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