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Predictive analytics applies statistical algorithms to prescribe (recommend) actions based on patterns in data that predict the behavior of customers, products, services, markets and other business outcomes.


OpinionThe Internet of People is relatively new, and as it grows we will need to continually debate and revise our shared agreements for how analytics about people work and can be used.
BlogI've finally gotten around to reading The Analysis Mandate.
NewsAuction.com LLC, which got a $50 million investment from Google Inc. in March, said it will use the Internet-search company’s big-data capabilities to try to predict U.S. home sales and other trends ahead of competitors.
Information Management's DM RadioOnce upon a time, only a handful of major vendors offered tools for predictive analytics. That time has gone. Today, there are dozens, even scores of companies wading into the world of predictive analytics. Some of the new tools use machine learning algorithms that can vastly improve the accuracy of certain predictions. How, where and when can these new tools be leveraged? And how much has the cost come down? Register for this episode of DM Radio to find out!
Information Management NewsLess than one-third of companies have predictive analytics capabilities although big data analytics is a top priority for 88 percent of executives, according to a new study from GE and Accenture.
BlogVentana benchmark research shows that acquiring effective predictive analytics is organizations’ top priority for analytics.
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Information Management NewsThough analytics can be descriptive and predictive, today most healthcare organizations are users of descriptive analytics, leveraging reporting tools and applications to understand what has already happened in the past to classify and categorize historical data.
BlogAlteryx has released version 9.0 of Alteryx Analytics that provides a range of data to predictive analytics
NewsFiserv (FISV), a financial technology firm Brookfield, Wis., announced Wednesday that it received a new patent for "a customer value optimization process" in its Predictive Scores solution.
CommentaryBy exposing the analytics function to more people within the organization, more decision-makers will be able to probe into data for new insights that will propel their businesses further
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BlogIs AI just a new fancy marketing term for predictive analytics?
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Information Management NewsPredicting the influence, or lack thereof, on outcome is an entirely different thing from predicting outcome itself. That is the purpose of uplift modeling.
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