Master data management (MDM) is synchronized enterprise-wide business data that provides definitions and identifiers of internal and external objects involved in business transactions (e.g., customer, product, reporting unit, market share).


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BlogKey takeaways from the new Forrester Wave about Data Governance Tools
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BlogPIM is not always a well understood master data solution option for enterprise architects
BlogMDM is not a check box in your data strategy. Master data management is a data strategy, and not just for traditional environments.
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BlogInformatica’s bottom line: what we are experiencing, and what will be the future of business IT, should more properly be considered as an “Internet of Master Data Management.”
ColumnCustomer master data management is one of the most effective means by which retailers can build a lasting relationship with their customers
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Information Management NewsIndependence Blue Cross manages and accesses medical, administrative and master data code sets via off-premise web console.
ColumnThere are many mathematical tools and levers that one can pull when comparing two pieces of data, but understanding how and when to pull those levers is the art of the procedure.
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InterviewAnalyst and researcher Aaron Zornes of The MDM Institute says that although master data management isn’t as thrilling as big data or cloud, it’s still a factor for industry disruption.
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TrendsCRM leaders who avoid MDM risk up to 25 percent loss in potential revenue gains, says Gartner
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CommentaryThe number of master data management and data governance initiatives have also escalated demand for applying SVOT as a necessary business mandate
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BlogHow do you make a decision between the vendors? Tips based on research from Forrester
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