Channel

Exchanging Content for Experience

Web experience management provides an infrastructure and set of tools for creating an engaging and interactive online experience consumers, partners and corporate constituents

CRM + BPM: Separated at Birth?

By aligning CRM strategy and BPM initiatives with an emphasis on customer processes, companies can deliver better customer value

Organizations to Understand and Predict Customer Behavior with Text Analytics

Unsolicited feedback is everywhere and oftentimes people will tell you what they’re thinking without any prompting

Five CRM Freebies from Gartner

Now is an excellent time to study customer processes

Why Do CRM Initiatives Fail?

When analytics lead the way instead of being afterthoughts, the chances of CRM success increase dramatically

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Marketing Infrastructure for a Customer-Driven World

Marketers must adjust to changing expectations and communication challenges

The New World of CRM

Three game-changers and how to make the most of them to benefit your customers

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Web Self-Service and the Multi-Channel Customer Experience

How Banks Can Enhance Online Customer Relationships

CRM Metrics That Really Work

Turning Customer Interactions into Money

The ABCs of Choosing a CRM System

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Business Intelligence Implementation Issues and Perspectives

By B Sujatha

Outside Innovation

By Patricia B. Seybold

Defying the Limits: Effective Strategies for Unlocking CRM's Full Potential

By Alexandra Wharton (Editor)

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• Find Customer Relationship Management (CRM) products & services on Information Management Marketplace

Articles from this Site

• Pegasystems to Acquire Chordiant
• Google Opens Door To App Marketplace
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• Gartner: CRM Remains High Priority, Budgets Stay Flat
• HHS Buys Software for Extension Centers
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White Papers

• Web Self-Service and the Multi-Channel Customer Experience
• CRM Metrics That Really Work
• How Banks Can Enhance Online Customer Relationships
• Turning Customer Interactions into Money
• Five Ways Large Enterprises Take Advantage of CRM Solutions
• More White Papers

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Books

• Business Intelligence Implementation Issues and Perspectives
• Outside Innovation
• Defying the Limits: Effective Strategies for Unlocking CRM's Full Potential
• Return on Customer: Creating Maximum Value From Your Scarcest Resource
• Microsoft CRM For Dummies
• More Books