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Customer experience is an outside-in focus on customer behaviors and expectations across all points of customer interaction and engagement. Forrester Research defines three levels of the customer experience as: meeting customers’ needs, being easy to work with and being enjoyable to work with.


blogAetna, Mayo Clinic and Frontier customer experience reflections
commentaryCloud, social media and data security top former Obama CIO address to ACORD LOMA forum
Content ManagementFor companies that want to communicate more freely and directly with customers, it’s not as simple as creating a Facebook page. Companies must develop content management strategies that smoothly integrate with social media activities
newsICI GMM 2012 conference hears advice on customer data, infrastructure, storage
commentarySome financial institutions fear they will run afoul of existing and pending regulations. But many banks are also unaware of the immense business opportunity that social media presents across the enterprise in many business units and roles
newsExpert Linda Kloss gives top 10 trends after reform and tech initiatives are set in place
newsCustomer experience analytics provider would be sewn into Smarter Commerce retail plans
commentaryHealth care information governance is not about doing; it is about assuring, assessing and enabling
The issue of professional courtesy (or seeming lack thereof) came up at a recent networking group meeting with Information Management blogger Art Petty. Art shares the spontaneous suggestion list generated in that meeting, including ideas for live and social media settings. You can easily intuit the pet peeves that led to the suggestions. Please strive to put these into practice and add your ideas to the list here.
newsMicrosoft, Teradata, MarkLogic included in new government data disclosure coalition
reportWhile a U.S. company can generate up to $382 million in three years if it improves customer experience, insurers need only tweak their sales process from quote to comfort to see an increase in revenue: new study
blogSprint’s MicroStrategy TV ad pitch to everyman’s data world is a great bit of product placement for business intelligence

One leading insurance company employed Vivisimo’s Velocity Platform to integrate data across multiple sources and applications to effectively manage inbound customer calls. This company has been recognized as one of the top insurers in the industry for the past 50 years. Their mission since inception has been a commitment to providing cost effective insurance, but with several business units each providing specific offerings, they began noticing a rise in call volume with unacceptable average handle times (AHT).

Success in business is, to a large extent, about optimizing the exchange of value with customers. The more value you can deliver to your customers, the more value you can get from them in the form of sales, higher margins, loyalty, references, and actionable feedback. Information plays a strategic role in this value exchange. When people in your organization understand your customers, their business challenges, your products and services, and how those products and services can best be applied to your customers’ challenges, they can deliver more value to the customer. Information delivers this understanding and insight to improve employee responsiveness to customers.

Learn how your organization can leverage your information to create a sustainable competitive advantage.
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