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Customer experience is an outside-in focus on customer behaviors and expectations across all points of customer interaction and engagement. Forrester Research defines three levels of the customer experience as: meeting customers’ needs, being easy to work with and being enjoyable to work with.


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Let’s step back from all of the questions on “how” big data and data analytics can be applied, and take a peek into “where” it would work within the enterprise. This high-level view isn’t meant to ignore the outstanding challenges big data poses in areas such as integration, storage and mining; rather, it’s a point of reference to where the trendy topic could be practical.

One leading insurance company employed Vivisimo’s Velocity Platform to integrate data across multiple sources and applications to effectively manage inbound customer calls. This company has been recognized as one of the top insurers in the industry for the past 50 years. Their mission since inception has been a commitment to providing cost effective insurance, but with several business units each providing specific offerings, they began noticing a rise in call volume with unacceptable average handle times (AHT).

Success in business is, to a large extent, about optimizing the exchange of value with customers. The more value you can deliver to your customers, the more value you can get from them in the form of sales, higher margins, loyalty, references, and actionable feedback. Information plays a strategic role in this value exchange. When people in your organization understand your customers, their business challenges, your products and services, and how those products and services can best be applied to your customers’ challenges, they can deliver more value to the customer. Information delivers this understanding and insight to improve employee responsiveness to customers.

Learn how your organization can leverage your information to create a sustainable competitive advantage.

Where do young IT professionals (30 and under) obtain information to aid with daily role responsibilities and career development?

Trade publication websites 14%
Social media 23%
Vendor websites 4%
Vendor/community forums 7%
Newsletters 1%
Trade conferences/meetups 2%
RSS feeds 6%
Web search 44%

 

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