Channel Sponsored by

Customer experience is an outside-in focus on customer behaviors and expectations across all points of customer interaction and engagement. Forrester Research defines three levels of the customer experience as: meeting customers’ needs, being easy to work with and being enjoyable to work with.


BlogIn the age of self-service online sales, B2B companies must rethink the role of their salespeople.
Comments (3)
BlogAn obsession with winning, serving and retaining customers is the only possible path forward. Here's why.
NewsMarketing professionals are mastering multiple channels -- with mobile advertising campaigns ramping up really rapidly, according to a new survey.
AnalysisHow to adapt self-service IT for a new generation of users.
Comments (1)
AdviceTimely guidance on digital engagement, contextual conversations and mobility's continued impact on your business.
Comments (1)
NewsAs the BYOD market grows 25 percent annually, companies are embracing mobile virtualization to easy anywhere, anytime application access, according to new research.
Comments (1)
BlogTracking the customer journey is critical for long-term engagement.
BlogIn a world where empowered customers are influencing the fate of companies, customer experience is a business discipline that all executives will need to understand -- if not master.
BlogIt's time to find real alternatives to desktop spreadsheets, which weren't designed for collaborative, enterprise-wide tasks.
Comments (1)
BlogFrom DNA testing to real-time sports analysis, here's how information management will impact individuals.
NewsA FCC vote on Net Neutrality prevents a tiered Internet where companies and content providers can pay for speedy access to customers.
Comments (1)
BlogsYour customers -- users themselves -- must remain the ultimate owner of their own data.
Comments (3)

One leading insurance company employed Vivisimo’s Velocity Platform to integrate data across multiple sources and applications to effectively manage inbound customer calls. This company has been recognized as one of the top insurers in the industry for the past 50 years. Their mission since inception has been a commitment to providing cost effective insurance, but with several business units each providing specific offerings, they began noticing a rise in call volume with unacceptable average handle times (AHT).

Success in business is, to a large extent, about optimizing the exchange of value with customers. The more value you can deliver to your customers, the more value you can get from them in the form of sales, higher margins, loyalty, references, and actionable feedback. Information plays a strategic role in this value exchange. When people in your organization understand your customers, their business challenges, your products and services, and how those products and services can best be applied to your customers’ challenges, they can deliver more value to the customer. Information delivers this understanding and insight to improve employee responsiveness to customers.

Learn how your organization can leverage your information to create a sustainable competitive advantage.
Twitter
Facebook
LinkedIn
Please note you must now log in with your email address and password.