Big data refers to very large amounts of data being produced on the Web and by sensor, monitoring and machine systems along with the systems and technologies used to integrate and analytically explore it. Big data can be discussed from a technical view of frameworks and technologies, and from a business perspective of its uses and value to organizations. As it matures, big data is emerging into the context of information and data management already used in organizations.


InterviewTony Cosentino, vice president and research director at research and advisory services firm Ventana Research, sees unanticipated outcomes and challenges with big data implementations. He warns that defining big data by the “three Vs” - volume, velocity and variety - turns into a very technical discussion and encourages organizations to focus instead on the decision-making process to find the most value from the data.
Information Management NewsCompanies have more data than they think, they need less data than they think, and predictive models consistently outperform human decision-making abilities.
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