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Analytics Channel

The term analytics refers to the applied use of statistical techniques to gain understanding and value from structured and unstructured information in enterprise, line of business, departmental and third-party databases and repositories. As the research firm Gartner Inc. has described, "Analytics leverage data in a particular functional process (or application) to enable context-specific insight that is actionable."

Analytics measure ratios and percentages, often employing complex mathematical algorithms to understand relationships within and among data sets. Statistical methods can be applied to both historic and near real-time data for separate or combined purposes. Business analysts, Web analysts, marketing managers and other users employ analytics for various business purposes. For example, financial analytics reveal trends and deliver what-if scenarios that affect the planning, budgeting and forecasting process. Customer relationship management (CRM) and marketing analytics employ data mining and predictive methodologies to address customer propensities to buy or churn and create measures of lifetime customer value. Web analytics are used to understand customer behaviors and optimize product and service offerings, marketing and sales campaigns. Still other analytic applications have an ancestry in search engines and address unstructured information through text mining.

Articles

The Tracker

Calvin Johnson and Washington, D.C.'s parole and probation agency apply business intelligence to keep the streets of the capital safer

Mixed Adherence to Web Analytics Association Compliance Standards

CMS Watch completes the first-ever study of WAA vendor compliance

Case Study: Colonial Properties Trust Improves Reporting and Analysis with IBM Cognos TMI and Revelwood

Although the “vanilla ice cream” reports could be done easily with the setup we had, as we grew larger reporting became much more difficult when we needed more detail behind the numbers

Clearing a Data Pileup

At global roadway traffic monitor ITIS, sheer volumes of information paved the way for data warehouse appliance efficiencies

Who is the Who?

When it comes to online marketing, it’s imperative to discover the faces behind the clicks

Columns

Capture the Next-Generation Customer

Achieving high performance through information management and analytics

Opposites Do Attract

Operations and analytics combine to fully exploit business intelligence

Web Analytics Comes of Age

Challenges and marketplace will face significant changes in 2009

The Imperative of Analytics

Accenture survey shows executives view analytics as key to staying competitive

Web Analytics: What's the Goal?

Web analytics may still be a distant prospect but should not be ignored

Ask The Experts

What is the difference between a recommendation engine and predictive analytics?

Questions: I am interested to learn more about the difference between the “recommendation engine” and the predictive analytics.

Is there a relatively easy way to determine the sample size required to be statistically valid for a marketing test?

White Papers

Selecting a Visual Analytics Application

Turning Customer Interactions into Money

Accelerate Business Reporting

Business Intelligence Standardization

Virtualization - The Way Ahead

By Satyam

Books

Enterprise Master Data Management: An SOA Approach to Managing Core Information

By Allen Dreibelbis; Eberhard Hechler; Ivan Milman; Martin Oberhofer; Paul van Run, Dan Wolfson.

Oracle PL/SQL: Expert Techniques For Developers and Database Administrators

By Lakshman Bulusu

Business Metadata

By William Inmon, Bonnie O'Neil, Lowell Fryman